Retail Premises Critique
So many independent retailers open their doors every day and hardly change anything except perhaps put some new stock in the window – because they have always done it this way. However, my experience in travelling round a large part of the country enables me to see what works and what doesn’t. Do you need a really expensive shop front? How high (or low) should you position your offering? What works and why? It is surprising but when you start looking at your store from your customer's point of view (or even more importantly, from the point of you of your target customer), you can see clearly where you may need to improve. Let me put my experience of the market to work for you.
Wording for Flyers, Brochures & Websites
I have extensive knowledge of helping companies with their wording needs. I have helped River Mounts with everything from product descriptions, engaging titles, wording of emails, marketing headlines and proof reading to help move them to a highly respected major player in their particular market.
I can work at speed and often can come up with ideas when under timeline pressures.
This is a specialty of mine which I really enjoy – it is surprising how many shops/brands have poorly worded websites, brochures etc.
Sales Optimisation for Agents/Reps
My 30 years experience of being ‘on the road’ has taught me a lot of dos and don’ts.
Would you drive to your furthest client first and work your way back? How long should you allow for appointments? How much car parking time should you pay for? How much cold calling should you do?
These and many other questions I can help with.
Organisational Structure - for Brands
Helping new brands/companies decide whether they should employ sales agents or sales representatives. There is a huge cost difference between these two options. Often what works for one company will not work for another – but why? What are the opportunities and just as important what are the pitfalls of the options? My experience of working as a fully paid and expensed sales executive for twenty years combined with my knowledge of the past ten years working as an independent sales agent has given me eye-opening insights into what works best and it isn’t as cut and dried as you may think.