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My Experience.
Your Success.
Copywriting specialist
I create content and copywriting services for the jewellery industry
Helping your business succeed through better communication
HOW I CAN HELP YOU.
Copywriting and content creation.
I write content that resonates with your audience, whether that be sales and marketing copy, B2B communications, words to inspire your target market to buy, or even helping you get paid quicker with words that move customers to settle their bills!
Anything from copy for websites (very important), to social media, promotions, emails trade press articles or internal communications, I can do the work for you
ABOUT ME
I'm Ian McWilliams, (hence Ian Consultancy!). I have nearly 40 years experience in the UK jewellery trade, mainly in field sales.
I have a huge interest in how words help sell items, how they can convey an emotional response, turning interest in to business.
Did you know that even by just rewording your debtors list email correctly you could get customers to pay you quicker?
I am very proud of how I continue to help major suppliers such as River Mounts and individual retailers expand their marketing, writing copy for everything from catalogue introductions, product descriptions, articles in the trade press, to emails, taglines and so much more.
I am married with wonderful grown up children and I have the joy of regularly spending time with my amazing Grandchildren. I am a lover of travel and anyone that knows me will tell you that my interest in motorsport and fast cars knows no bounds!
Services
Testimonials
We have been doing business with Ian for years...we are always impressed with his professionalism, promptness and attention to detail...
Ian is clearly a hard working, driven individual who wants to help - we cannot sing his praises enough!
Retail Jeweller
Kent, UK
Ian has sold for us for nine years. He has helped greatly with wording for our catalogues, our website and company to customer communications. Plus he has helped with our marketing slogans, has provided great ideas and insight for present and future customer acquisition campaigns. He understands the important part relationships between suppliers and retailers plays and is indeed active in making those partnerships work for both sides.
Markus Chui
Owner
River Mounts Jewellery
I originally asked Ian to critique our website. I was astounded with his insight and suggestions. I have worked with Ian since then, he developed an effective email marketing strategy for me which has helped put Shree Jewellery on the map and we are now successfully selling in a wide range of UK retailers. I look forward to continue to work with Ian.
Kupra Prohit
Owner
Shree Jewellery
CONTACT ME
Lone Wolf Sales Ltd, 44/54 Orsett Road, Grays, Essex, RM17 5ED
07500 931051